rusworldРоссия и мир: научный диалогRussia & World: Sc. Dialogue2782-3067НИИРК10.53658/RW2024-4-1(11)-102-123rusworld-220Research ArticleИЗМЕНЯЮЩИЙСЯ СОЦИУМ. Социальная структура, социальные институты и процессы. Политическая социологияCHANGING SOCIETY. Social structure, social institutions and processesПопулярность и использование социальных сетей среди армянских пользователейPopularity of Social Networks Among Armenian Usershttps://orcid.org/0009-0003-7410-8858КарапетянА. А.KarapetyanA. A.

КАРАПЕТЯН Анриета Араиковна. Аспирантка факультета социологии 

375049, г. Ереван, ул. Алека Манукяна, 1

Anrieta A. KARAPETYAN. Postgraduate student of Faculty of Sociology

6, Miklukho-Maklaya street, Yerevan, 117198

anrieta.karapetyan@ysu.amЕреванский государственный университетАрменияYerevan State UniversityArmenia20240604202401102123Copyright © Карапетян А.А., 20242024Карапетян А.А.Karapetyan A.A.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.russia-world.ru/jour/article/view/220

В настоящее время активно ведутся споры о влиянии виртуальной (онлайн) коммуникации на реальную (офлайн) коммуникацию. Являются ли онлайн- и офлайн-коммуникации двумя дополняющими друг друга сферами или коммуникация в сетевом пространстве постепенно и полностью заменит реальную (офлайн) коммуникацию, в том числе в профессиональной и личной жизни современного человека? Если люди, оставаясь дома, занимаются своими повседневными делами, не взаимодействуя с другими членами общества, и это их устраивает, то они не будут прилагать усилий для создания социальных связей за пределами онлайн-сферы, и область реальных (офлайн) взаимоотношений полностью или существенно трансформируется. В статье рассматриваются распространение социальных сетей среди армянских пользователей и их разновидности, онлайн- и/или офлайн-коммуникационные предпочтения армянских пользователей в той или иной сфере жизни, в зависимости от возраста, пола и субъекта коммуникации. В результате исследования, проведенного методом анкетирования, был выявлен ряд предпочтений, на основе которых пользователи строят онлайн-коммуникацию. Особенности этих предпочтений рассмотрены как цели использования социальных сетей в Армении.

Исследование выполнено при финансовой поддержке ЕГУ в рамках научного проекта «Механизмы распространения и потребления фейковых новостей в социальных сетях», 2022–2024. Статья подготовлена в рамках Программы международной академической мобильности, организованной Национальным исследовательским институтом развития коммуникаций (г. Москва) для молодых ученых зарубежных стран.

Now there is active debate about the influence of virtual (online) communication on real (offline) communication. Do online and offline communications complement each other, or will online communication gradually completely replace real (offline) communication, including in the professional and personal life of a modern person? If people stay at home and go about their daily activities without interacting with other members of society and this suit them, then they will not make efforts to create social connections outside the online sphere, and the field of real (offline) relationships is completely or significantly transformed. The article discusses: the spread of social networks among Armenian users, online and/or offline communication preferences of Armenian users in one or another area of life, depending on age, gender and the subject of communication. As a result of the study, conducted by questionnaire, preferences were identified on the basis of which users build online communication, which determines the purposes of using social networks in Armenia.

The research was carried out with the financial support of Yerevan State University according to the scientific project “Mechanisms of dissemination and consumption of fake news in social networks”, 2022-2024. The article was prepared according to the International Academic Mobility Program, organized by the National Research Institute of the Communications Development for young scientists from foreign countries. 

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The authors declare that there are no conflicts of interest present.