Popularity of Social Networks Among Armenian Users
https://doi.org/10.53658/RW2024-4-1(11)-102-123
Abstract
Now there is active debate about the influence of virtual (online) communication on real (offline) communication. Do online and offline communications complement each other, or will online communication gradually completely replace real (offline) communication, including in the professional and personal life of a modern person? If people stay at home and go about their daily activities without interacting with other members of society and this suit them, then they will not make efforts to create social connections outside the online sphere, and the field of real (offline) relationships is completely or significantly transformed. The article discusses: the spread of social networks among Armenian users, online and/or offline communication preferences of Armenian users in one or another area of life, depending on age, gender and the subject of communication. As a result of the study, conducted by questionnaire, preferences were identified on the basis of which users build online communication, which determines the purposes of using social networks in Armenia.
The research was carried out with the financial support of Yerevan State University according to the scientific project “Mechanisms of dissemination and consumption of fake news in social networks”, 2022-2024. The article was prepared according to the International Academic Mobility Program, organized by the National Research Institute of the Communications Development for young scientists from foreign countries.
About the Author
A. A. KarapetyanArmenia
Anrieta A. KARAPETYAN. Postgraduate student of Faculty of Sociology
6, Miklukho-Maklaya street, Yerevan, 117198
References
1. Grechko D. The influence of symbolic capital on social dynamics: an analysis of theoretical approaches. Sociology: theory, methods, marketing, 2019; 4:82-91 [In Russian].
2. Krysanova L. Symbolic capital in a digital society: features of accumulation and use. Informatsionnoje obschestvo, 2020; 3:23-35 [In Russian].
3. Levitin M. Symbolic capital: nature, accumulation mechanisms, use strategies. Bulletin of the Moscow University. Series 18. Sociology and Political Science, 2018; 1: 44-63 [In Russian].
4. Shiryaev E. Virtual network as a tool of communication and social adaptation of personality. Siberian Psychological Journal. 2017; 64 (1):35-42 [In Russian].
5. Atanasova A. Gender-Specific Behaviors on Social Media and What They Mean for Online Communications, 2016. Available from: https://www.socialmediatoday.com/social-networks/gender-specific-behaviors-social-media-and-what-they-mean-onlinecommunications#:~:text=Social%20media%20data%20also%20shows,warmer%27%20and%20more%20positive%20words [In English].
6. Atanesyan A.V. The Impact of Social Networks on Protest Activities (The Case of Armenia). Sotsiologicheskie Issledovaniya [Sociological Studies]. 2019; 3:73-84. DOI: 10.31857/S013216250004280-1 [In English].
7. Caughlin J.P., Sharabi L.L. A Communicative Interdependence Perspective of Close Relationships: The Connections between Mediated and Unmediated Interactions Matter. Journal of Communication, 2013; 63:873-893 [In English].
8. Distribution of internet users worldwide as of 2019, by age group. DOI:10.22201/iij.24484881e.2022.46.17057. Available from: https://www.researchgate.net/publication/361495542_DIGITAL_HUMAN_RIGHTS_RISKS_CHALLENGES_AND_THREATS_OF_GLOBAL_SOCIO-POLITICAL_TRANS-FORMATIONS [In English].
9. Erin V., Jason P.R., Lindsay R. Social comparison, social media, and self-esteem, American Psychological Association. Psychology of Popular Media Culture. 2014; 3 (4):206-222 [In English].
10. Hakobyan A. Fake news and its Spread on Social Media. Journal of Sociology Bulletin of Yerevan University. 2019; 10 (3 (30)) [In English].
11. Interpersonal Communication among Family Members. Canadian Journal of Family and Youth. 2020; 12(1) [In English].
12. James L. Social Media and Consumer Culture: Addicted to the Idealized Consumer. Santa Clara University, 2018: 2-9. Available from: https://core.ac.uk/download/pdf/215443111.pdf [In English].
13. Jochen P., Valkenburg P.M. Adolescents’ Exposure to Sexually Explicit Material on the Internet, University of Amsterdam. Communication Research. 2006; 33 [In English].
14. Juan M. The Effect of Instant Messaging on the Social Lives of Students within a College Dorm. Available from: https://web.stanford.edu/class/pwr3-25/group2/pdfs/IM_Social.pdf [In English].
15. Karapetyan A. Mass Communications: From Classics to the Virtual Models. Journal of Sociology, Bulletin of YSU, 2020; Vol. 11, 2(32) [In English]. DOI: https://doi.org/10.46991/BYSU:F/2020.11.2.059.
16. König R., Seifert Al. University of Zurich Alexander University of Applied Sciences and Arts North. From Online to Offline and Vice Versa: Change in Internet Use in Later Life across Europe. Frontiers in Sociology, 2020. Available from: https://www.researchgate.net/publication/339334351_From_Online_to_Offline_and_Vice_Versa_Change_in_Internet_Use_in_Later_Life_Across_Europe [In English].
17. Lieberman A., Schroeder J. Two social lives: How differences between online and offline interaction influence social outcomes. Current Opinion in Psychology, 2020:16-21. Available from: https://escholarship.org/content/qt94n9w8b9/qt94n9w8b9_noSplash_293949a5e051fffc8e1fdcc9ffc168c4.pdf?t=qdtezb [In English].
18. Melkumyan Y. Visualization of Social Strata in Media. Journal of Sociology Bulletin of YSU. 2020. Vol. 11, 2(32) [In English]. DOI: https://doi.org/10.46991/BYSU:F/2020.11.2.
19. Mitina O.V., Voiskounsk Al.E. Gender Differences of the Internet-Related Stereotypes in Russia. Moscow State University after M.V. Lomonosov. Psychology Journal. 2005; 3 (3):243-264. [In English].
20. Syed H.A. Impact of Internet Usage Comfort and Internet Technical Comfort on Online Shopping and Online Banking. Journal of International Consumer Marketing, 2015; 27(3):207-219 [In English].
21. Thayers S.E., Ray S. Online Communication Preferences across Age, Gender, and Duration of Internet Use. CyberPsychology & Behavior. 2006; 9 (4):432-440 [In English].
22. Volodenkov S., Fedorchenko S. Digital human rights: risks, challenges, and threats of global socio-political trans-formations. Cuestiones Constitucionales Revista Mexicana de Derecho Constitucional, 2022 [In English].
23. Yair A.H., Wainapel G., Fox S. On the Internet No One Knows I’m an Introvert”: Extroversion, Neuroticism, and Internet Interaction. CyberPsychology & Behavior, 2002; 5(2):125-128 [In English].
24. Yulia K., Erik K. Communication Strategies via Social Media. Jönköping International business school, 2012:30-36 [In English].
Review
For citations:
Karapetyan A.A. Popularity of Social Networks Among Armenian Users. Russia & World: Sc. Dialogue. 2024;(1):102-123. https://doi.org/10.53658/RW2024-4-1(11)-102-123